Local SEO Automation

The importance of local SEO optimisation in today's digital environment cannot be underscored.  Businesses must ensure they appear in local search results to connect with their target audience online. CodeKit recognised this necessity and created and created the "Get EXIF data" endpoint as a powerful way to improve local SEO via image analysis. Businesses may successfully optimise images on their website to increase their ranking and visibility in local search inquiries by utilising this endpoint.  

The importance of local SEO and the consequences of neglecting it  

Connecting local businesses with clients is made possible in large part by local SEO. Therefore, neglecting local search engine optimisation (SEO) can have serious consequences in an era when consumers primarily rely on search engines to identify nearby products and services. Businesses that neglect their SEO run the risk of being beaten by rivals in local search results, which can lower their visibility, drive away potential clients, and eventually reduce their income. For businesses hoping to succeed in the competitive marketplace, local SEO must thus be given top priority.  

How does this automation work?  

To extract useful EXIF data from images on a website, simply use the 'Get Exif' API on 0CodeKit. This endpoint facilitates the process by integrating with Google Sheets and Make, exploiting the power of automation. You only need to enter image URLs into a specific Google Sheets template for the "Get EXIF data" endpoint to analyse them. Geolocation, latitude, longitude, and other relevant information can be extracted from the images. The website's local SEO can then be improved with the use of this data, which eventually raises the website's ranking in local search results.

Benefits of this automation  

In the initial stages, it greatly minimises the amount of manual labour needed for image analysis and optimisation, saving a substantial amount of time and money. Moreover, businesses can increase user experience and lower bounce rates by optimising pictures for local SEO, which will speed up the loading of their website. Furthermore, increased organic traffic and possible consumer interaction are further benefits of the improved exposure in local search results. Ultimately, implementing this automation gives companies the ability to stand out in the digital market.